So, as a first move, McNamara completely restructured Target’s IT workforce and streamlined it’s priorities. When he came on board, Target had upwards of 10,000 IT workers, most of which were outsourced, responsible for a high volume of rapidly shifting projects and priorities. To spearhead Target’s digital transformation efforts, they brought on a new CIO, Mike McNamara who had previously served as Tesco’s CIO in Europe. Furthermore, Target’s strong digital backbone enabled it to not only weather the COVID-19 storm, but thrive in it.
Since then, Target has evolved from a legacy brick & mortar big box retailer saddled with outdated technology into an agile, omnichannel retail innovator.
On the other hand, this disaster inspired them to invest in its digital future. On the one hand, a widespread data breac h compromised the personal and/or payment information of upwards of 110 million Target customers resulting in a 40% drop in profits for Q4 of that year.
0 kommentar(er)
